Description
When GlowAura Skincare, a Texas-based beauty startup, approached SpectrumBPO, they had a solid product line but struggled to grow across online marketplaces. Their Amazon listings lacked visibility, Walmart store had minimal traction, and they weren’t even live on eBay or Etsy. Despite investing in ads and product photography, they were stuck in a cycle of low impressions, poor conversions, and rising ad costs.
GlowAura’s team wore many hats—managing inventory, customer service, and marketing all by themselves. They had:
No central strategy for multi-channel selling
Fragmented branding and inconsistent listings
High ACoS with minimal return from PPC campaigns
Zero data insight into what was working and what wasn’t
They knew it was time to bring in a full-service partner—not just an agency, but a complete ecommerce engine.
That’s when they found SpectrumBPO, a full-service Ecommerce Growth Agency in Richardson, staffed with 400+ in-house professionals covering everything from catalog optimization and creative design to advertising, data analysis, and compliance.
From day one, SpectrumBPO’s onboarding team assigned GlowAura a dedicated account manager, a catalog expert, a PPC strategist, and a creative content team. The strategy was built on three key pillars:
The catalog team rebuilt every product listing for Amazon, Walmart, and Etsy using SEO-friendly titles, keyword-rich bullet points, and stunning new imagery. SpectrumBPO’s creatives designed brand-focused A+ content and mobile-optimized infographics.
With guidance from their in-house amazon marketing experts, GlowAura launched new Sponsored Products and Sponsored Brands campaigns, segmented by audience type, seasonal intent, and competition level. All campaigns were monitored daily for performance and adjusted weekly.
SpectrumBPO’s team set up GlowAura’s presence on eBay and Etsy while ensuring consistent brand identity. They also implemented a customer engagement strategy with automated email follow-ups, review requests, and troubleshooting flows to improve seller metrics.
In less than five months, GlowAura’s ecommerce growth was nothing short of transformational:
Amazon sales jumped 280%
ACoS decreased from 42% to 18%
Product listings ranked on Page 1 for 60+ keywords
Walmart store saw a 400% increase in visibility
New revenue streams opened via eBay and Etsy
GlowAura’s founder described the partnership as “finally having a team who thinks, acts, and works like an internal department—without the overhead.”
You can learn more about SpectrumBPO’s ecommerce services and how they tailor solutions for every stage of business growth.
What makes SpectrumBPO different is the depth of its resources. Their 400+ experts aren’t just generalists—they’re ecommerce specialists with skills in catalog data, marketplace compliance, product image design, analytics, PPC, and more.
Whether you're a new seller or a multi-platform brand looking to scale, one team that handles everything under one roof is the key to sustainable, scalable growth.
Ready to scale like GlowAura?
Let the SpectrumBPO team of 400+ experts put your ecommerce business on a path to measurable success.
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