We saw a need in the market in 2011 for well designed, affordably priced gifts and lifestyle goods, all in one place. PLENTY wants to provide you the peace of mind knowing the money you invest is helping people make decisions about the use or impact of their material belongings. Thanks to self-imposed buying criteria, every dollar spent at our store goes toward doing good. However, we also approach our process with the understanding that there isn't a totally sustainable product. Nevertheless, we have created a space where money and common sense collide because we understand that people are driven to give and spend by a deep-seated urge to connect.