Expansive distribution is a marketing strategy where a product is made widely available across as many outlets as possible, maximizing consumer access. It aims to increase sales volume by ensuring the product is present in supermarkets, convenience stores, online platforms, and other retail channels. This approach is often used for everyday items, fast-moving consumer goods, and products with high demand. While it boosts visibility and convenience, it may reduce brand exclusivity and limit control over the product’s positioning and customer experience.