Description
To be honest, crypto learning might be chaotic. A great number of 'how-to' articles are full of technical terms, which lead to inquisitive beginners who don't get the concept.
At CoinMinutes cryptocurrency, we are not the usual story. Our learning materials are so easy and universally understandable, that they actually work.
I found it difficult to get my head around crypto and so I decided to become a part of the education team last year. I was really thrown off by the guides which expected that I was already familiar with banking and had some coding knowledge. I was not! We are now guided by that experience to come up with our resources.
What makes crypto education inclusive? The answer is not that complex - it should be a learning material that even a non-techie person can understand.
Picked For You: The Role of CoinMinutes in Fostering Responsible Crypto Investing
The major barriers as we see them are listed below:
Tech jargon that is difficult to understand as it sounds like a different language
Examples that only make sense if you are from certain countries
Content that is only suitable for one learning style
Resources that are not accessible to people with disabilities
Materials that require advanced devices or very fast internet
These are not petty issues. A Global Blockchain Council study shows that 62% of people who want to learn crypto consider that the educational content makes them feel left out. The main reason? "Too much jargon" (78% of respondents) was cited.
When education is ineffective, real people lose the chance. Maria, a teacher that I met at one of our workshops, was spot on: "Learning through YouTube videos was my attempt, but they always used banking terms I did not understand and talked about American apps that I could not access in Mexico. I was on the verge of quitting."
Here is the method we adopt to make crypto education accessible to the general public:
Plain Language
We stop using the complicated words that we use whenever possible. When we use technical terms, we do explain them clearly.
See this difference:
Before: "The protocol implements a Proof-of-Stake consensus mechanism for transaction validation."
After: "The system uses Proof-of-Stake. This means people who own and lock up coins help verify transactions. It's different from Bitcoin, which uses computer power instead."
We also do not assume that everyone knows the American or European financial systems. Not everyone has a 401k or knows what an ISA is!
Multiple Formats
People learn differently. Some folks need to read things. Others need to see them demonstrated. Some learn by doing.
That is the reason we present the same topic in different formats:
Written guides with logical sections
Short videos with subtitles
Audio versions that you can listen to while doing other things
Practice tools that allow you to practice the skills without losing real money
My friend Jake was trying hard with written guides but got everything after watching our 5-minute wallet video. His mother, on the other hand, insisted on the step-by-step written guide for the same topic. Different strokes for different folks.
Cultural Context
Cryptocurrency market is influenced by different factors based on geographical location. In order to illustrate what is happening in the world, we supply examples of users coming from different countries and adapting the use of crypto to their own situation.
We do not limit our stablecoin explanation to those that mirror the US dollar only. We offer an array of options suitable for varying economies and show how individuals in these economies utilize stablecoins, which are considered more stable than the local currency.
Carlos of our community group based in Colombia helped to make our peer-to-peer trading guide more user-friendly by adding more examples for Latin American users and thus making it easier for them to understand. The region's usage rose by 40% after the modification.
Accessibility Standards
One of the ways we accommodate people with disabilities is by ensuring our resources are accessible to them. These include:
Compatibility with screen readers for all items
Providing alt descriptions for images
Offering closed captions and transcript for videos
Using legible fonts and simple layout
One of our team members, Sam, who is colorblind, always checks our works to see if the information that is given by the color is also communicated in some other way.
Technical Accessibility
Not everyone has the latest iPhone or super-fast internet. Our resources are suitable for:
Phones that are out of date
Slow connections
Older computers
The main guides we have can be loaded very quickly even when there is a slow connection. Moreover, you are also allowed to download them and read offline whenever you want.
We don't just create stuff in a vacuum - we build with our community.
Regular Feedback
We collect input through surveys in multiple languages, feedback buttons on all pages, and user testing with diverse participants.
This feedback changes what we create. Last year, users from several countries pointed out that our staking guide assumed everyone had certain banking options. We rewrote it to include alternatives used in different regions.
Community Educators Program
Sometimes the best teachers are community members who understand local needs. Our Community Educators program supports people who want to teach others about crypto in their areas.
Aisha joined this program in Lagos, Nigeria. She created workshops that explain crypto using analogies from local markets and payment systems. Her materials have reached over 500 people who previously found crypto education confusing.
"I translate the concepts not just into our language but into our everyday experiences," she told me. "People get it much faster that way."
Translation and Localization
We work with native speakers to adapt content to different languages and cultural contexts. Currently, we offer materials in 14 languages.
Translation isn't just about changing words. Our local partners adjust examples and references to make sense in their regions.
It is no lie that our strategy is a success. The data verifies it:
Community Growth
Since changing our educational approach:
User diversity was increased by 47% in various regions
Content completion rate was raised by 35%
Participation from non-English speakers was elevated by 62%
Behind the numbers, there are ordinary people like Carlos who owns a small business in Colombia. However, Carlos has limited access to the internet. He used our downloadable guides to gain knowledge about how to accept cryptocurrency payments. Today he has customers from all over the world, who because of payment limitations, were unable to use his services.
Then there is the case of Priya, a visually impaired software developer from India. She utilized materials that are compatible with screen-readers to learn blockchain technology and recently, she has developed a tool that aids people with similar conditions to use DeFi platforms.
"I could not have done this if I had not had access to the resources that are compatible with the screen reader," she said. "I am now the one who is supporting others like me to have easy access to financial tools."
What We're Working On Now
Indeed, we are not done yet. Some of our current projects are:
An easily accessible support center which will communicate in 8 languages
Locally focused content hubs that concentrate on the crypto use case pertinent to the targeted area.
Easy-to-understand DeFi guide for absolute beginners
A mobile-first learning experience for the users in the regions where phones are the primary internet device
Inclusive crypto education is not just an optional extra - it is a must-have. When a more diverse group of people understand and use crypto, the whole community gets the advantage. The technology gets better, more use cases are discovered, and the doors are opened for people who have been the victims of the traditional systems.
CoinMinutes has observed that the minor changes in the ways we produce the content can affect the number of people who are able to access it. Easy-to-understand language, several formats, the inclusion of cultural elements, the provision of accessibility features, and the engagement of the community - these are the measures that facilitate learning for everyone and not only for those who are already familiar with crypto.
The means we talked about are not complex. Every project or platform is allowed to make use of them. The most important thing is to hear out the people who struggle with the existing resources and be ready to change if they ask so.
Everybody should have the right to access crypto. The first step to actually making this happen is having education that suits all.
Find More Information: CoinMinutes' Framework for Assessing Crypto Security and Risk
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