As a designer, I’ve always believed that outerwear should

I’m Jack Bell, a fashion designer with a deep passion for jackets that do more than just keep you warm—they help you express yourself. For me, every jacket should carry a story, whether it’s one of bold individuality, timeless sophistication, or casual charm. That’s why I design pieces that are versatile, stylish, and built to last, giving you more than just outerwear—you get wearable confidence.

One of the designs closest to my heart is the Ladies Varsity Jacket. Once known for its connection to school sports teams, it has now evolved into a global fashion statement. Women across the world wear varsity jackets to bring energy, vibrancy, and character to their style. When made with leather, the jacket takes on an entirely new personality—it becomes edgy, chic, and unmistakably fashionable. It’s not just about nostalgia anymore; it’s about power dressing with a youthful twist.

The best part about a varsity jacket is its versatility. You can throw it on over a t-shirt and jeans for a cool streetwear look, or style it with skirts and boots for a bold, unexpected edge. The leather material adds an extra layer of sophistication, creating a balance between sporty playfulness and polished elegance. It’s the kind of piece that works equally well on a coffee run, a night out with friends, or even a weekend getaway.

Designing jackets has taught me that true fashion is about blending comfort with individuality. A Ladies Varsity Jacket embodies exactly that. It gives women a chance to stand out while still feeling effortlessly relaxed. The thoughtful detailing—from ribbed cuffs to fine leather textures—ensures that every element serves a purpose, both in durability and in style.

Fashion trends may come and go, but leather jackets will always hold their place as timeless essentials. Each wear adds more character, making your jacket unique to you. For women who want a piece that highlights both strength and sophistication, the varsity jacket is the perfect answer. And for those seeking craftsmanship that celebrates detail, design, and passion, New American Jackets offers a collection that truly delivers.