Subculture is India’s first homegrown fetish-fashion and kink lifestyle brand, boldly redefining self-expression through handcrafted leather, latex, and metal pieces. Founded in 2020 by fashion and visual designer Randhir Pratap Singh, Subculture is rooted in the belief that fashion should be more than aesthetics — it should be a vehicle for identity, freedom, and pleasure. 

Based in Jaipur, our skilled artisans use generations-old leatherworking techniques to craft harnesses, corsets, body bralettes, cuffs, whips, and other fetish accessories, all made to order with uncompromising quality and ethical craftsmanship. 

Subculture is committed to inclusivity: our designs embrace all genders, bodies, and identities. We focus on consent-positive design and long-lasting products that blend utility with sensuality.